University of Liverpool • BakerBaird

Agency Remit

  • Stakeholder and media strategy
  • Digital and social media
  • Creative Copywriting

Project Outputs

  • Website and social feeds
  • Promotional Literature
  • Media content
  • Social media and training videos
  • Coverage obtained in Europe, South East Asia, Africa, and North America
  • BBC World Service, MailOnline, national newspapers

Project Impact

  • The BabySaver is now undergoing clinical trials in Africa


  • Europe, South East Asia, Africa, and North America

Client : University of Liverpool
Project : The ‘BabySaver’ Campaign

Launching a simple device aimed at saving babies lives in Uganda should be a story that sells itself. But we had to capture the attention of manufacturers and politicians to ensure it went into production.
We have brilliant minds in the UK. But often, academics, medics and engineers need support in capturing the attention of those people who can fund or create paths to success for their innovations.

We worked with investors and the medical community to ensure the BabySaver would go into clinical trials and realise its investors’ ambitions, a reduction in the death rates of new-born babies in Uganda.

So that BabySaver could be truly born, we created a brand, a compelling narrative and the assets to ensure the brand was seen by those who matter, including a media strategy, website, social media films and feeds and direct approaches to senior stakeholders. It is now undergoing clinical trials in Africa. If it moves to mass production, the innovation is estimated to save millions of new-born lives.

Acceptance by World Health Organisation

Entered clinical trial phase, Uganda

Partnerships developed with two manufacturers

Approaches for a European standard device