Client : L&Q
Project : Project 2020+
Founded 50 years ago, L&Q is a not-for-profit housing association and residential developer, committed to delivering 100,000 new homes by 2030. After a challenging period for the team, our brief was to re-engage with front-line housing officers and maintenance colleagues, so we could inspire them about the new company vision, values and future business plans.
Our approach was considered ambitious in the time available, not least because we decided to convert the empty 5th floor of the L&Q headquarters in Stratford, London, into a fully functioning presentation and exhibition facility.
Having laid the groundwork, we then created an interactive experience called Project 2020+.
The concept was to connect personally with each colleague via a journey through five interactive zones featuring:
Project 2020+was attended by 560 people over 7 days. During the visits, a remarkable shift in colleague engagement was experienced towards the business and its direction, from around 30% on arrival to nearly 80% on departure.
Six weeks to convert the office space and create an experience
The content for five fully interactive zones created from scratch
Attended by over 2,000 people over seven days
Shift in colleague engagement from around 30% to nearly 80%