JQBID • Hot Source Digital

Agency Remit

  • Strategy Development
  • Website Migration Planning
  • Integrated Content Development and Optimisation
  • Social Media Management
  • SearchEngine Optimisation
  • Website Development
  • Tourism Platform Development

Project Outputs

  • Website
  • Social media campaigns
  • Digital content

Project Impact

  • Over 12 months, boosted targeted content by 85% in search engines
  • New online tourism platform increasing online promotional assets by 100%
  • Grew social media accounts by 22%

Reach

  • UK & some outreach to USA and Europe


Client : Jewellery Quarter Business Investment District (JQBID)
Project : Digital Marketing & Tourism Developmemt

Challenge
To work with the JQBID to develop an integrated digital marketing concept and strategy that would lead to new advances in regional city awareness and stakeholder engagement while providing practical promotional support.

Solution
During mid-2019, Hot Source Creative was appointed by the JQBID to assist with a range of digital marketing activities aimed at promoting the Birmingham Jewellery Quarter and redeveloping the digital assets used by the organisation.  In particular, the company assisted with advancing new strategies and repositioning the Birmingham Jewellery Quarter digital communications programme. 

Hot Source worked closely with the senior management and operational teams within the JQBID.  Specific activities included the development and execution of a digital migration plan for a new website and assets, mass SEO for website content and social media assets, provision of full social media support across multi channels – LinkedIn, Twitter, YouTube, Instagram and Facebook, as well as co-developing the 2019/2020 digital communications programme.

Results
Hot Source developed digital content for the JQBID including, market research, press releases, blog posts, advice guides, photography, videography, and infographics.  Much of the content developed now ranks in the top positions on Google and other search engines.  

The company also provided successful email social media campaigns, as well as event support for the 2019 JQ Festival and local charity activities including real-time social media broadcasting.  

Hot Source has now been appointed as an official partner to co-develop a brand-new and fully comprehensive business and tourism website designed to list and promote the businesses and tourism destinations of the Birmingham Jewellery Quarter over the next five years. 

Doubled number of Website Platforms

Launched the Discover JQ Initiative

 Developed High Ranking SEO Content

 Reimagined the integration of Business Community Promotion

 Increased Social Engagement by 22%

Appointed as Official Marketing Partner